Alcohol Advertisements Don’t Affect Alcohol Consumption
Alcohol Advertisements Don’t Affect Alcohol Consumption – A new study shows that alcohols advertisements may not have that much effect on overall alcohol consumption.
Researchers at University of Austin at Texas studied studied per capita sales of alcohol beverages in the US from 1971 to 2011. They found that per-capita consumption remained relatively constant. However, they found that there were changes in alcohol brands and the three categories of alcohol: beer, wine, liquor.
Despite the fact that there has been a 400% increase in advertising spending on alcohol, it had no effect on total alcohol consumption. Since the market for alcohol has not grown over the years, reasearchers say that there is a fierce competition between various brands for market share.
In the context of the increasing restrictions and bans being imposed on alcohol advertising in the US, in cities like Los Angeles, Philadelphia, and San Francisco, and abroad, researchers believe that results of their study show that such measures don’t have any effect on alcohol consumption. They suggest that instead of such regulatory measures on alcohol advertising, what might be more beneficial to consumers is to communicate more information to the public on alcohol, so they can make informed decisions.
Category: News
