Depend’s Ads to Take the Stigma out of Adult Diapers Starts with a Parade of Glamorous, Pants-Free Millennials
Depend’s ads to take the stigma out of adult diapers starts with a parade of glamorous, pants-free millennials – This isn’t your grandmother’s adult diaper.
Depend, the brand behind special underwear and guards for people dealing with bladder leakage and incontinence, is trying to shed its stigma with a new promotional video showing young, healthy-looking women shedding their pants in public to reveal Victoria’s Secret-worthy Depend’s products.
In one ad, a model with glossy raven hair and a leather jacket is wearing a pair of black Depend underwear that, from a distance, plausibly resembles hot pants. Despite the conspicuous framing, the ads are supposed to be about undetectability.
Millions of adults in the US suffer from incontinence, a weak or overactive bladder. Though more common in adults over 50, incontinence can affect younger adults, especially women after childbirth. If left untreated, the embarrassment associated with leakages can have a serious impact on the social and professional lives of those affected.
The ad is the latest in Depend’s ongoing Underwareness campaign, which it describes as a “social movement” to highlight that nearly half of Americans dealing with bladder leakage are under the age of 50.
Category: News Videos, Videos
