Sales of Macadamias Soar in Korea After Nut Rage
Sales of Macadamias Soar in Korea After Nut Rage – Nut rage imploded the career of a Korean Air Lines executive and embarrassed her family and country. Now South Korean retailers are experiencing the unexpected upside: a boom in sales of macadamias.
The flavorful macadamia nut was unfamiliar to many South Koreans until Cho Hyun-ah, the daughter of Korean Air’s chairman, ordered a flight attendant off a Dec. 5 flight from New York City after she was served them in a bag, instead of on a plate. She resigned from executive roles including head of cabin service last week amid a storm of criticism about the tantrum that forced the flight to return to the gate.
But macadamias are now a household name in South Korea and with curiosity about their taste piqued, sales are booming.
Auction, a South Korean unit of eBay and South Korea’s second-largest e-commerce website, said Monday that sales of macadamias surged nearly 12-fold during the previous five days without any promotions.
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