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Starbucks Eyes Booze, Food and Technology to Boost US Growth

| December 7, 2014 Comment

Starbucks Eyes Booze, Food and Technology to Boost US Growth – Starbucks Corp, aiming to give cooling US traffic a jolt, on Thursday announced it will add beer, wine, and evening snacks to thousands of domestic cafes, widen lunch offerings and roll out mobile ordering.

Such efforts are part of the world’s biggest coffee chain’s plan to broaden its appeal as a destination with consumers who are spending more time shopping online rather than in malls and Main Street stores. The company, which is hosting its biennial investor meeting in Seattle, said it would lay out its five-year plans to double US food revenue to over $4 billion by expanding food choices, particularly during lunch hours.

Additionally, in coming months, it will debut express stores, coffee trucks and upscale “reserve” shops, which will offer premium specialized coffee sourced from small farms.
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