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Tag: CEO Howard Schultz

Starbucks Targets Aficionados with Coffee Boutiques

Starbucks Targets Aficionados with Coffee Boutiques

| December 5, 2014 Comment

Starbucks Targets Aficionados with Coffee Boutiques – In response to a leveling US coffee market, Starbucks opened the flagship in a new chain of high-end coffee stores targeting aficionados. When you’re in a rush, at the airport or just jonesing for some pumpkin spice, you probably turn to Starbucks. But for an artisanal coffee served […]

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